Business Blogging - 101 How to quickly make money and get publicity with social networking

- Rick Allen, “The Publicity Expert”

There is absolutely no doubt about it, Blogging has taken off like a California wild fire. People of all walks are now creating Blogs expressing everything from inner feelings to political views to, well you name it and yes even to make money.

Basically, Blogs were first introduced as web logs that refer to a “server’s log file.” It was created when web logging hit the virtual airwaves.

Since the mid-1990s, web logging gradually has become a part of the virtual community making the Internet a viable source of greater information. As a business, it is no longer just enough to have a web site that tells and sells your business. People are reaching out for a more personal “touch” with you as a business. However, don’t panic!

Although you still need a web site and domain names, Blogging becomes another marketing tool for you to reach out to your customers and clients. A very pleasant thing to know is that with Blogging, you do not need anything just an account with a blog provider, that in most cases, is even free of charge. A couple choices are http://www.wordpress.com or https://www.blogger.com

Generally, Blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online. However they are prime places for you as a business owner to build your celebrity and become the “go to person” in your field. This is where the business Blogs have taken the limelight.

Ultimately business Blogs are, created to advertise the services or products of a certain web site or online, even offline business in order to increase sales. Moreover, business Blogs are also one way of promoting the company so that the other readers will know that a certain company exists.

By providing useful information with Blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life, much like I’m doing here. So, from there, you can position yourself to make money out of Blogging by simply syndicating it to your business’ web site and other online sources that are soicial networking sites like, http://www.facebook.com http://www.myspace.com/ http://twitter.com/ and several others including http://www.hubpages.com and http://www.Squidoo.com.

In fact I have a little report called the Five Minute Trick http://ThePRexpert.com/five_minute_trick that will explain how to start getting almost instant traffic to your site using the Hubspot and Squidoo.

So, if you are thinking of creating a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the more interesting Blogs online.

Here’s how:

1. Know your audience Even if your blog is generally personal and it should be even on a business blog, it would be best to consider who your readers are. You have to think of something that would interest them, answer questions they have running through there minds. As Robert Collier, a well known advertising copyrighter, said, “Enter your customers conversation.” In other words, know what problems they are having and help them to solve them.

2. Pictures speaks a thousand words and more So, make your Blogging worth the browsing effort of your readers, put some pictures in it. Not necessarily meaning you have to place a picture of yourself. Any photographs will do. Funny ones, as long as it does not pose danger or insult to anyone who will be reading your blog, your products, your customers, vacations, special events, or even stock photo‘s that enhance the appearance of your blog.

3. Be constructive and beneficial even entertaining to your reader Although you’re free to write anything you want to tell the world, still, it would be better to create something that would be beneficial or entertaining to your readers. Not every blog entry needs or should be trying to simply sell something. After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Don’t try to be all to all with your blog Don’t get all highly technical and use twenty dollar words, unless your Blogging for rocket scientist. After all, it is not a science discourse or a debate that you are making, so stick to simple facts, easy “how to” information and short Blogs. Keep in mind that most people who use the Internet usually do more scanning than studying each site word for word. So, it’s better to come up with Blogs that will not bore your readers you’ll not gain any more credibility just because you have lengthy articles. Think the One Minute Manger not War and Peace.

5. Welcome feedback, questions and comments You can do this by placing interesting video or audio clips in your blog asking your readers what they think. You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home at your blog site.

Of course inviting questions about your business gives your concern for them but even more importantly the questions give you future material to write on in your blog. Nothing is much more targeted then answering your readers questions and it makes your site sticky, another marketing tool, I’ll cover in a future article.

Indeed, Blogs are not created just for mere fun anymore. It also has its own purpose in the business world, it is a place where the smallest one person operation and the largest corporations can find common ground. If you’re a business owner no matter what size, you need to hop on the Blogging bandwagon.

A little over a year ago I started exploring the possibilities of Blogging and social networking. I found a hard road to plow as far as getting easy to understand information. So, I decided to put together a easy tool kit that any business or even just a person who wants to get a blog up and running could understand. You can get more information about the tool kit by going to http://www.ThePRexpert.com/Blogging/wpindex.html

International copyright MVVIII Rick Allen, http://www.ThePRexpert.com

All rights reserved, however feel free to use this article in your newsletter, ezine or simple pass it on as long as all information including the links and resource box are left intact and not changed. For any other use please email: rickallen@theprexpert.com